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Time to Watches

Time to Watches 2026 is the primary “fringe” event held concurrently with Watches and Wonders in Geneva. It is specifically designed to be a more accessible, community-focused exhibition featuring independent brands and microbrands. What to Expect While the “big” brands are next door at Palexpo, Time to Watches is where you find the innovative underdogs

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Watches & Wonders

The most prestigious event in the world. Brands like Rolex, Patek Philippe, and Cartier showcase their novelties here. Typically the final three days (April 18–20) are open to the general public with a ticket. Website – https://www.watchesandwonders.com/en/geneva-2026/event

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