Time to Watches 2026 is the primary “fringe” event held concurrently with Watches and Wonders in Geneva. It is specifically designed to be a more accessible, community-focused exhibition featuring independent brands and microbrands.
What to Expect
While the “big” brands are next door at Palexpo, Time to Watches is where you find the innovative underdogs and enthusiast favorites.
- Exhibiting Brands: Over 85 brands are expected. Key names often seen here include Nivada Grenchen, Sinn, Junghans, Reservoir, Laco, and Yema.
- Accessibility: Unlike Watches and Wonders (which only opens to the public for the final 3 days), Time to Watches is open to the public for the entire duration (April 14–19).
- Atmosphere: It features a “Village” vibe with a garden, beer trucks, and a Spritz bar, making it a much more relaxed place to network with brand owners and other collectors.
Event Details
- Dates: April 14 – 19, 2026
- Location: Villa Sarasin, Geneva (a historic 19th-century villa located just a 1-minute walk from the Palexpo entrance).
- Hours: 9:00 AM – 7:00 PM (Closing at 6:00 PM on Sunday, April 19).
Website – https://www.timetowatches.com/